Tata Motors have roped in a big name in Football Superstar, Lionel Messi as their global brand ambassador for Tata’s passenger vehicles.
Lionel Messi is the Global Brand Ambassador for Tata Motors
Indian Auto Makers, Tata and Argentine Soccer Superstar, Lionel Messi have collaborate to promote Tata’s passenger vehicle across the globe. Tata has initiated a new campaign and have signed Lionel Messi as the new global brand ambassador for their Passenger Vehicle.
Tata has 5.72% of share in Passenger vehicle market and Tata is geared up to up this number by large means. As per Tata’s official’s, Tata is planning to take their products to the maximum customers and for this, they have launched new campaign which was shoot in Barcelona, Spain.
Tata wants its passenger vehicle to appeal the global market with its new cool quotient and they ended up to choose football to promote their campaign as Football connects the nations and is of course the most popular sports across the world.
FC Barcelona star was the first choice for Tata after centring Football to promote their campaign for Passenger vehicle and hence Indian brand approached Messi to be their global brand ambassador. Lionel Messi has collaborated with an Indian brand for the first time and this is huge for any Indian brand and football fanatics in India as well.