Indian Automobile maker, Mahindra and Mahindra is ready to shake the Indian Car Market with its latest offering, Mahindra KUV 100 which will be officially launched on 15 January, 2016 though the bookings have been initiated by Mahindra dealers.
Mahindra KUV 100: ‘Kool’ quotient for Youngsters
Mahindra acquires the largest chunk of SUV (Sports Utility Vehicle) sales in Indian market and they are eyeing to grab the eyeballs of entry level buyers with its latest product, KUV 100. The mini SUV is designed on the platform of Mahindra XUV 500 and is targeted to young and vibrant buyers who opt for cool and trendy vehicles which is the basic idea for Mahindra KUV 100 (Codenamed S101). KUV 100 would be launched in 4 variants.
Mahindra KUV 100: Vital Points about Compact SUV
- All New Engines: KUV 100 will mark the entry of new engines by Mahindra and Mahindra. The all new mFALCON engines will come with options of Diesel (mFALCON D75) and Petrol (mFALCON G80).
The 1.2 litre G80 petrol engine would generate power of 82bhp and 115Nm torque whereas 1.2 litre D75 engine produce the power of 77bhp and 190Nm torque.
- Safety Measures: KUV 100 would be lashed with ABS (Anti Braking System) for all the variants whereas Airbag would be optional features for each variant.
- KUV 100 Aggressive Pricing: KUV 100 would be first of its kind in the proposed segment as Mahindra eyes to eat up the market of Hyundai i10, Maruti Swift, Ford Ecosport and other in these segments. KUV 100 Price is expected to be between 4-7 Lakh. Petrol engine model would be between 4-5.5 Lakh whereas Diesel engine model’s price is expected between 5-7 Lakh.
- First Mini SUV in the range: Mahindra KUV 100 would be the first compact SUV in entry level segment which is dominated by the likes of Swift, i10 and Figo. Compact SUV’s have been a rage in Indian Car Market with the super success of Duster, Eco Sport and Creta though KUV 100 would eye lower market as mentioned Compact SUV’s are between the prices ranges of 6-12 Lakh.
Mahindra and Mahindra have initiated the bookings for KUV 100 and the official launch of the Compact SUV would be carried on 15 January, 2016. Bollywood actor, Varun Dhawan is the official brand ambassador for KUV 100.