Maruti Eyeing Premium Hatchback Segment with Baleno


Maruti Suzuki is gearing up to take on the Premium Hatchback segment with its latest offering Maruti Baleno ( YRA)which is open for advance booking and will be launched on October 26 this year.

Maruti Suzuki Baleno: A New Rival in Premium Hatchback Segment

Baleno Bookings
Maruti Suzuki Baleno Launch

Maruti Suzuki has been a dominant brand in entry level hatchback segment which is recently challenged by Renault’s KWID though Maruti’s focus seems to be on high end hatchback segment as they are launching a worthy competitor named Maruti Baleno which is on for booking and will be launched in India this October 26.

Maruti Suzuki aims to take on this segment of Cars majorly occupied by Hyundai i20 Elite and Volkswagen Polo. Baleno is premium hatchback which will be sold by company’s new dealership brand, Nexa. S-Cross being the first one to sold through Nexa which belongs to similar category. Baleno‘s booking has been commenced by the dealers for 25,000 INR. Production of Maruti Suzuki YRA is already under process in Maruti’s Manesar plant.

Maruti Suzuki Baleno Features

Baleno’s features are not officially declared as yet but we expect the Indian model to sport 1.3 litre multijet diesel engine and  petrol model with powerful 1.2 litre K Series Petrol engine. The car is designed as per Japanese brand new generation technology to get better efficiency by reducing the car’s overall weight.

Maruti Baleno Competitors in Indian Market

Maruti is targeting the premium hatchback segment with its latest offering, Baleno. Baleno would face stiff competition from stabilised machines like Hyundai i20 Elite and Volkswagen Polo. Honda Jazz is another good option in this category.

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An avid reader, blogger and engineering student from Dehradun, India.


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