While the latest Ranbir Kapoor-Deepika Padukone starrer ‘Tamasha‘ fell a little shy of early opening weekend estimates, its Rs 38 cr domestic take still puts it #8 on top 10 opening weekend list for 2015. The film held on swiftly over the weekdays taking its one week business to a considerable haul of Rs 53+ cr at domestic box office. Moreover, Tamasha managed to gross $4.45 mn (Rs 29.66 cr) till date in overseas territories, bringing its worldwide cume to around Rs 83 cr in the first week only. However, if you think that tally means Nadiawala Grandson Entertainment and UTV Motion Pictures are rolling in profits, you’re wrong. In fact, Tamasha has to make double the current take just to break even, specifically around Rs 150 cr at international box office.
Yes indeed, Imtiaz Ali directed romantic drama won’t start turning much of profit for start until it’s crossed well over Rs 100 cr at box office. The production budget was Rs 65 cr, plus over Rs 15 cr in P&A (i.e., marketing), then one has to factor the exhibitors fee and such, meaning the film cost more than Rs 80 cr to the studios.
So far, Tamasha has earned Rs 53 cr nett at Indian box office where ‘nett’ means excluding distributor’s part and taxes. But the international numbers are driven in gross figures, meaning distributor’s take is included here. Taking film’s first week collections into account here, it is still far from raking multiplying profits for NGE and UTV and one could say it’s only the beginning for Tamasha in terms of making money for producers.
Whilst Tamasha certainly had things going on for itself and being seen parallel to ‘Yeh Jawaani Hai Deewani’-the last pairing of Ranbir and Deepika raised the bar of expectations for box office analysts, the film couldn’t lighten up the box office as it happened. Even the factor that competition was close to none by Bollywood releases didn’t work so well in its favor as the film itself suffered from diminishing reviews and poor response from audience. Though Tamasha dominated screen counts for this past week with being played in around 2100 screens in India alone, theatres still ran half the shows of Salman Khan’s ‘Prem Ratan Dhan Payo’, James Bond’s ‘Spectre’ and few other films. But the real problem lies in occupancy rate in gone week and the legs of the film in upcoming weeks. And with the release of ‘Hate Story 3’ this Friday, its hard to spell out positive words for Tamasha.
The Rs 83 cr global total rung up so far for Tamasha is better than Ranbir Kapoor’s recent releases ‘Bombay Velvet’ and ‘Roy’, both of which failed drastically at box office. Tamasha, however, has emerged to be third highest opening grosser for Ranbir Kapoor tallying behind ‘YJHD’ and ‘Besharam’ and leaving behind blockbusters likes of Barf!, Rockstar and Rajneeti. Same’s not the case for Deepika Padukone, who has relentlessly given back to back hits including 2015’s ‘Piku’ and 2014’s ‘Happy New Year’. For Imtiaz Ali, Tamasha’s box office performance is on par with his most releases and an improvement over his last directorial venture ‘Highway’.
Entering into its second weekend tomorrow, Tamasha should be able to hold well if it wants to make respectable money at box office. According to estimates, a 65-70% drop is more likely from its first weekend which would bring its second weekend collections in the range of Rs 11-14 cr and a second week haul of around Rs 18-20 cr at domestic box office. The film’s chances to cross Rs 100 cr mark at domestic box office have fade away keeping in mind its run so far and the lifetime business could end up winding between Rs 80-85 cr in India. As for overseas, crossing Rs 50 cr mark there would be a save for the Studio and would take its worldwide total close to Rs 135-140 cr. If Tamasha ends up earning less than Rs 150 cr globally, it would be a disappointment in terms of profits considering the star power of Ranbir-Deepika.